Elevated Wealth Management, Designed For You.

A personalized approach to financial planning, tailored to your unique vision and values.

Personalized financial planning and investment advice

Our boutique firm offers concierge style service specializing in addressing women’s financial concerns with care and diligence. Your financial well-being is our top priority, and we are committed to providing personalized solutions tailored to your unique needs.

  • Carefully crafted investment strategies and personalized planning designed for affluent clients. Guidance tailored toward managing and protecting your wealth, growing your portfolio, philanthropy and charitable gifting, along with wellness and lifestyle resources.

  • Empower yourself with the knowledge and guidance needed to take control of your financial future. Our comprehensive planning covers topics such as tax planning, estate planning, asset protection, cash flow and budgeting. We will collaborate to create a financial roadmap based on your values and goals.

  • Elevate your financial journey with professional advice and strategic planning focused on growth and protection of your assets. We will create a custom investment strategy based on your risk capacity, needs, values, and investment time line.

  • As a women owned financial services firm, we understand first hand what it takes to run a business. We are experienced in guiding both business owners and executives with their specialized needs such as cash flow planning, stock options, executive comp, and tax planning.

  • Our post divorce planning service will guide you through the next steps to create your financial life on your terms. Our specialized planning will both educate and empower you to be sure that you are on a successful path for your new future.

  • Inheritance and sudden wealth comes with its own set of circumstances. We’ve worked with many clients to guide them through the process of setting up the proper accounts and understand the potential tax and financial implications of sudden wealth. We are also mindful of the life changes and emotional aspects that come with inheritance and sudden wealth.

  • Going through the loss of a loved one is a difficult emotional process. In addition to grieving your spouse, you may also be thrust into handling financial accounts and making important decisions for your future. It is our honor to guide widows through the process with care and dignity. It is our goal to provide a safe and nurturing environment where you will feel heard and understood.

Private Wealth Services Designed For You

Let's Design Your Plan

Meet Our Founder and CEO

Penny Di Giovanna, CFP®, CDFA®, AAMS®

Penny Di Giovanna


Over the past few years I have set out on a journey to learn all that I could about helping individuals, especially women, build wealth.  It started out as a personal interest and quickly turned into my dream career.

Along the way, I noticed a disturbing trend in the financial services industry. Many of the advisors were not listening to their clients values, needs or goals. They would create cookie cutter pre-packaged solutions without any care or interest in what was best for that client. To make matters worse, I noticed that women, especially those going through a difficult transition, were not given the attention or support they needed to help them through their situations.

From this experience, the idea of Financial Planning By Design LLC was born. FPBD was built for women going through life’s transitions. Coupling my industry training and experience with empathy and care, it is my mission to create an experience that is worthy of each client that I am able to serve.

Financial Planning By Design creates a wealth planning experience designed around your values and priorities-What’s Important to You is What is Important to Us! We are invested in your financial security and wellbeing.

Discover our curated financial planning experience

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    Initial Meeting

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    Your Vision and Your Values

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    Collaborate and Organize

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    Explore Possibilities

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    Plan Reveal

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    Personal Ongoing Planning

Let’s start designing your financial life…

Let's work together to build a solid financial foundation that aligns with your goals and aspirations. Your financial success is my priority, and I am here to ensure that you feel confident and empowered in your financial decisions.

Let us help you plan for a secure financial future. Reach out to discuss your financial goals and how we can assist you in achieving them.