Business Owners Deserve a Planning Partner — Not Just an Investment Advisor

Owning a business brings opportunity, responsibility, and complexity. You’ve built something valuable — but often, the wealth tied to your business is deeply intertwined with your personal goals, family, and future legacy.

That’s why business owners need more than a portfolio and a retirement account. They need a plan that integrates every piece of their financial life.

At Financial Planning By Design, we help entrepreneurs create clarity around succession, exit planning, and personal wealth strategy — long before it’s urgent. Our Virtual Family Office (VFO) model is built specifically for business owners who want to protect what they’ve built and plan their next chapter with intention.

🚦 Where Planning Often Breaks Down

We’ve seen it too many times: owners wait until they’re ready to sell or transition before organizing their finances. But without proactive planning, the results can be costly — in taxes, stress, or missed opportunity.

Common blind spots include:

  • No clear exit strategy or business valuation roadmap

  • Misaligned entity structures for sale or succession

  • Estate plans that ignore business continuity

  • Personal wealth disconnected from business performance

Your CPA, attorney, and financial advisor may all be capable — but are they working together? We believe coordination is the difference between reacting and leading.

📥 Download the Business Owner Blueprint

We created a Blueprint to help business owners identify planning gaps early and build a strategy that goes beyond spreadsheets.

Blueprint for Business Owners: Virtual Family Office Planning for Growth, Exit, and Legacy

Inside, you’ll find:

  • The most common areas of disconnect between personal and business wealth

  • How a VFO model brings clarity and control to the planning process

  • A case study of a near-retirement business owner who started planning too late



Plan the Exit You Deserve — On Your Terms

Whether you want to sell, pass the business to family, or simply work less without losing direction, your planning should be driven by purpose.

Let’s talk about how our Virtual Family Office can support your vision — and keep your business and personal planning moving in sync.

Penny Di Giovanna, CFP®, CDFA®
Founder & Wealth Manager

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🏘️ Real Estate Wealth Isn’t Simple…And Your Planning Shouldn’t Be Either